The shave being for most men the first part of their day, it should be a pleasurable experience and not a chore.
Our philosophy is very simple- do not get complicated. The principles to a great shave are prepare the skin, lather, shave, splash a toner. After shave balms, and creams can be applied depending on the special needs of the man's skin. Gornik and Drucker has never stopped believing in the use of a shave brush. The barbers believe in them because they work. The shave brush lifts the beard while delivering a lather that preps the beard for the blade, as well as the lather keeping the skin moist. The razor blade should slide across the skin with no pulling or tugging.