THE STANDARD
SINCE 1936.
Beverly Hills' original barbershop. Formulated for the gentleman who expects precision.
Nearly a Century of Craft.
We have occupied the same chair since 1936. What began as a neighborhood institution became Beverly Hills' standard: the barbershop where precision was never negotiable, and the gentleman was always expected.
Our StoryA Century of Distinguished Company.


For ninety years the chair has kept distinguished company, a clientele drawn from Beverly Hills history and the public record.
"Armando gives me the best cut I can get in town. Few services as valuable as a perfect haircut."
"Greg is my new go-to barber. A family man who is happy to talk about the history of his shop, and who happens to deftly lower ears."
"Excellent cut by Carlitos at the Beverly Hills shop."
Grooming Notes from Beverly Hills.
We send one note each month, no more. Seasonal recommendations, new arrivals, and the occasional dispatch from the chair.